Révolution! Business travel must embrace technological advancements

Technological advancements across the globe continue to accelerate, profoundly impacting every aspect of the travel industry.  These changes affect everything from travel booking and expense management to travel risk management and cross-border travel. To stay ahead, it’s crucial to prepare for these developments in advance.

One significant change on the horizon is the European Travel Information and Authorisation System (ETIAS), which will be implemented during the first half of 2025. ETIAS will be a mandatory entry requirement for visa-exempt nationals travelling to 30 European countries. It is linked to a traveler’s passport and is valid for up to three years or until the passport expires.

In light of these evolving technologies, how should businesses prepare for the significant impact of technology on business travel? How can travel managers leverage emerging technologies to maximize opportunities and address challenges?

The travel management sector must review how their travel programs can stay versatile and maintain a flexible approach as new technologies come to the fore.

Emerging travel technologies shaping the future

  • Augmented Reality (AR) and Virtual Reality (VR) technologies are utilized to elevate the business travel experience, offering virtual tours, augmented reality guides, and immersive pre-arrival explorations of destinations. Travel agencies also employ VR for virtual demonstrations. AI improves business travel with personalized suggestions, efficient chatbots, and predictive analytics, optimizing pricing and inventory through machine learning for better decision-making.
  • Robotic Process Automation (RPA) technology is being used to complete forms and transfer data securely without requiring manual transcription – it saves time and reduces errors.
  • Blockchain Technology is being explored to secure transactions to reduce fraud and improving business travel transaction security and baggage tracking traceability.
  • Biometrics and facial recognition software. Facial recognition and fingerprint scanning streamline airport procedures for enhanced security and a smoother travel experience from check-in to boarding. ETIAS and ETAs further boost travel efficiency and security.
  • Internet of Things (IOT) devices, such as smart luggage and connected hotel rooms, improve business travel with real-time luggage updates, automated check-ins and personalized room settings based on guest preferences.
  • Sustainable Technologies. As sustainability gains prominence in business travel, technologies are emerging to reduce environmental impact. This involves electric/hybrid transport, eco-friendly lodgings and tools for measuring/offsetting carbon footprints.

Business travel and technology opportunities

Travel managers are more often dependent on tech and using it as an opportunity to enhance the travel experience. Some impactful stats include:

  • 82% of corporate travel managers say AI is useful for business travel;
  • One in five travelers want to use augmented reality to check out their destination before a trip; and
  • 80% of business travelers utilize automated digital expense reporting for their trips.

How can companies keep their travel programs versatile amid evolving technologies?

  • Regular Assessments: Review and assess the travel program for improvements and the integration of new technologies, maintaining a proactive approach to ensure effectiveness.
  • Embrace Digital Tools: Integrate modern travel management platforms, expense management systems, and AI-driven solutions to streamline processes, enhance efficiency and provide real-time insights.
  • Stay Informed: Continuously monitor emerging technologies in the travel industry. Stay informed about innovations, such as virtual conferencing tools, travel apps and automated expense reporting systems.
  • Employee Feedback: Solicit feedback from employees who frequently travel. Understand their needs, challenges and preferences to tailor the travel program accordingly.
  • Policy Flexibility: Develop flexible travel policies that can adapt to changing circumstances and technologies. Allow room for adjustments based on the evolving needs of both the company and its employees.
  • Data Analytics: Leverage data analytics to gather insights on travel patterns, expenses, and compliance. Use this information to make informed decisions and optimize the travel program.
  • Education & Training: Provide training for employees on new technologies and tools integrated into the travel program. Ensure that employees are equipped to leverage these tools effectively.
  • Risk Management: Integrate technologies that enhance risk management, such as real-time tracking of travelers, emergency communication tools and data security measures.

Looking ahead

Developing strategies to adapt your travel program to emerging technologies is essential for managing corporate travelers effectively. By embracing these advancements, you can keep your business ahead of the curve.

About the author

Kim Conway is Director of Americas for Fragomen and Nomadic. Kim has over 20 years’ experience of client service and operations management and oversees a large team responsible for outbound business visa processing and passport filing at consulates in the Americas. Connect with Kim on LinkedIn.